Sponsorship Opportunities

Sponsorship Opportunities
Effective for the 2018-2019 academic year

The Office of Parent & Family Programs at Georgia Institute of Technology invites local businesses to advertise to Georgia Tech parents and families.  Sponsorship enables your company to gain valuable exposure, establish loyal consumers and ultimately build a relationship with students, parents and families.  Advertising through our office will enable your business to foster a relationship with parents and families for the next few years while their undergraduate student lives in Atlanta and beyond.

Listed below are several ways to show your support for the Yellow Jackets while introducing your products and services to our 35,000 parents and family members of our 15,000 undergraduate students.  The following pages provide descriptions of three different ways that your business can sponsor. Note: Sponsorship does not indicate endorsement by Georgia Institute of Technology.

  1. Very Important Parent (VIP) Discount Program

The Very Important Parent (VIP) Discount Program established by Georgia Tech’s Parent and Family Programs establishes partnerships with local and national businesses to offer special savings, at no additional cost, to all Yellow Jacket parents and family members. VIP partners include hotels, restaurants, entertainment and service businesses that support and partner with Georgia Tech.

  • Benefits
    • Your business name, website, contact information, and discount or special rate will be listed as a participant in the VIP Discount Program on Georgia Tech’s Parent & Family Programs Website
    • Included in periodic updates and spotlights on Georgia Tech’s Parent & Family Facebook Page announcing the VIP Program and the discount or special rate opportunities
    • Monthly announcement in the official e-newsletter distributed monthly throughout the academic year, which will link to the VIP program website listing your business website and special discount
  • Requirements
    • Rolling deadline to submit for the VIP program in order to be included on the VIP card, monthly e-newsletters and VIP website page
  • Price
    • $250 annually
  1. 2018—2019 Parent and Family Calendar

Every summer, Parent and Family Programs publishes an academic calendar with a comprehensive reference guide for families, which includes campus-wide resources and events for the entire upcoming academic year.

  • Benefits
    • Advertise your business in the yearly calendar
    • Calendars are included in parent orientation packets that is distributed to approximately 4,000 families during the summer and transfer student orientation (FASET) sessions as well as 1,000 returning family members, faculty and staff.
  • Requirements
    • Deadline to submit an ad for the 2018-2019 Parent & Family Calendar is April 2, 2018
  • Price
    • $750 for a full page calendar ad
    • $500 for ½ page calendar ad
    • $250 for ¼ page calendar ad
  1. Family Weekend

Family Weekend is the largest, most exciting and anticipated event of the year for Georgia Tech families. Every fall semester, families return to Georgia Tech’s campus for a weekend of festivities featuring a Georgia Tech home football game. Events include Family Fun Night, Family Weekend Tailgate prior to the home football game, a Jazz Brunch, College and School receptions, educational workshops, and much more! Family Weekend 2018 will be held September 28-30, 2018.

  • Benefits
    • The yearly event draws more than 3,500 students and family members (800+ families) from around the world
    • Advertise your business at check-in for Family Weekend
    • Advertise your business in the Family Weekend program
    • Advertise your business in the Family Weekend ad in the Georgia Tech Technique campus newspaper
  • Requirements
    • Deadline to sponsor Family Weekend 2018 is August 1, 2018
  • Price
    • $3,000 Old Gold Level Sponsor, which includes:
      • Set up a table and/or display and provide promotional materials to attendees at check-in on Friday, September 28, 2018
      • Company logo or name will be included the schedule of events/program that is distributed at Family Weekend
      • Company highlighted in the sponsorship listing in the Technique campus newspaper ad for Family Weekend
      • Set up a table and/or display and provide promotional materials to attendees at the Family Weekend Tailgate on Saturday, September 29, 2018
      • Complimentary parking vouchers for Friday, September 28, 2018 and Saturday, September 29, 2018
    • $1,000 White Level Sponsor, which includes:
      • Set up a table and/or display and provide promotional materials to attendees at check-in on Friday, September 28, 2018
      • Company logo or name will be included the schedule of events/program that is distributed at Family Weekend
      • Company highlighted in the sponsorship listing in the Technique campus newspaper ad for Family Weekend
    • $250 A La Carte Sponsor, which includes:
      • Printed promotional material placed in the Family Weekend event folder, which is received by all attendees

More about GT Parent & Family Programs Communications:

  1. Parent E-Newsletter
    • Distributed to approximately 35,000 parents/families of undergraduate students each month
    • Each issue offers unique content that is of interest to Georgia Tech families
    • Boasts over a 42% open rate
  1. Parent & Family Programs Website
  • Outlines all programs and services available to Georgia Tech families, including the Very Important Parent (VIP) Discount Program Webpage
  • Effective way to reach families as website content is updated on a regular basis
  • Content & features compel repeat reads
  1. Georgia Tech Parent & Family Programs Facebook Page
    • News feeds reaches over 3,800 followers
    • Effective way to reach families as campus-wide events and news are frequently posted
    • Includes featured special rates to followers about the Very Important Parent (VIP) Discount Program and announcements for Georgia Tech parents and families

If you have any questions or concerns, please contact Laci Weeden, Director of GT Family and Parent Programs, at 404-385-1396 or laci.weeden@studentlife.gatech.edu.